Description

The Senior Digital Director is a strategic, visionary leader responsible for shaping and executing the organization’s digital presence and engagement strategy to drive advocacy, grassroots organizing and mobilization, fundraising, and brand visibility. This senior role oversees the full spectrum of digital operations—including web, email, SMS and digital advertising—with a sharp focus on audience growth, engagement, and measurable impact in service of the organization’s mission.

This is a unique opportunity to lead a digital program that requires sophisticated audience segmentation and journey building, innovation in organizing and mobilization, and a strategic mind towards building for the long vs short term. The ideal candidate has a deep understanding of how digital tools can be utilized as a power and movement building tool and a familiarity with 501(c3) and 501(c4) advocacy. This person can move from digital persuasion and community building, to cross-channel marketing, and distributed organizing all in a day.

This is a senior-level role that will manage and mentor a team and is also expected to be a visible and active organizational leader. This position reports to the Chief External Affairs Officer.

PRIMARY ROLES & RESPONSIBILITIES:

Digital Strategy & Leadership

• Develop and lead a comprehensive digital strategy aligned with organizational goals, and campaign priorities.
• Identify and implement innovative digital organizing tactics to expand reach, increase supporter action, and grow the organization’s digital base.
• Utilize digital strategies to grow domestic worker membership (a pool of 2.5 domestic workers nationally to target), and organize our existing domestic worker base, including both organizing workers into online programming spaces and leading online to offline strategies and overall digital plans for 9+ local NDWA chapters.
• Grow our 501(c4) membership and create a funnel from online to offline activation in partnerships with Organizing and Policy/Campaigns. Serve as a senior thought partner to executive leadership on digital innovation, trends, and rapid response opportunities.
• Responsible for developing, managing, and monitoring budgets to ensure effective allocation of resources, and alignment with organizational goals.
  Oversee vendor and consultants, includes scoping, contracting, and performance management.

Team Management

• Manage and mentor a cross-functional team of (5+) digital professionals.
• Build cross-functional workflows with data, tech, communications, development, policy, campaigns, and organizing teams to align digital strategies.
• Create and maintain systems and best practices for digital organizing and digital marketing systems. These include trainings and templates for digital campaign managers and local organizers to collaboratively develop digital strategies and tactics; best practices for the use of NDWA’s digital tech stack; and shared systems for measuring impact and tracking progress toward goals.
• Model strong communication practices, including timely responses to team needs and blockers during working hours.
• Foster a culture of responsiveness, accountability, and proactive problem-solving.
• Ensure digital team workflows are well-integrated with organizational communication tools (e.g., Slack).

Operational Planning & Campaign Execution

• Develop clear, detailed campaign plans that translate strategy into executable steps across teams and channels.
• Ensure all team members can easily understand their roles, timelines, and deliverables through written plans and documentation.
• Build and maintain workflows that minimize meeting load and maximize clarity and accountability.
• Establish standards for campaign briefs, run-of-show docs, and execution plans.

Content & Campaigns

• Oversee creation of compelling content and campaign-style communications across digital platforms to drive action and engagement.
• Conduct quality assurance reviews and establish quality assurance protocols for all digital communications.
• Integrate distributed and relational organizing tools into campaigns.
• Lead execution of integrated digital campaigns that support legislative, electoral, and brand goals.
• Work with the Communications and Content teams to produce persuasive digital storytelling that amplifies organizational impact and elevates the voices of domestic workers, care workers, and care recipients.

Digital Advocacy & Fundraising

• Manage email and SMS programs targeting domestic workers as well as care advocates and allies, ensuring consistent engagement, strategic list growth, action taking, and optimized performance.
• Oversee all digital advocacy and digital fundraising strategies, including donor acquisition, retention, and sustainer growth.
• Collaborate closely with Development staff to ensure integration between digital fundraising and other fundraising efforts.
  

Data & Analytics

• Lead development of clear measurement frameworks, including KPIs, dashboards, and reporting cadences across all digital channels.
• Translate data into actionable insights for team execution (not just high-level reporting).
• Ensure campaigns are built with testing, tracking, and optimization plans from the outset.
• Ability to diagnose performance issues and rapidly iterate.
• Ensure rigorous A/B testing and segmentation practices across channels to improve outcomes.
  
  Digital Advertising & Website
• Manage digital advertising strategy in coordination with external consultants and/ or in-house staff to drive brand awareness, conversions, and political calls to action.
• Oversee media buying across platforms (e.g., Meta, Google, programmatic), ensuring compliance with political ad policies and nonprofit regulations.
• Oversee the overarching web strategy and website content to ensure the website serves as a central hub for engagement, storytelling, mobilization, and action.

Requirements

1. Strategy & Campaign Leadership

• 10+ years of experience in digital strategy in politics, advocacy, or organizing
• Proven track record of leading successful digital campaigns with measurable impact
• Strong understanding of the political digital landscape (mobilization, fundraising, rapid response)
• Experience working on issue-based campaigns, electoral programs, or with coalitions
• Passion for political advocacy and understanding of nonprofit / 501c4 dynamics

2. Execution & Systems Fluency

• Demonstrated ability to quickly learn and operate within existing digital systems
• Deep familiarity with tools such as EveryAction, Salesforce, WordPress, Mobilize, SMS platforms (broadcast + P2P), and ad platforms
• Comfortable working directly in tools (not just delegating), including segmentation, QA, and troubleshooting
• Ability to audit, optimize, and build scalable systems for data tracking and reporting
• Experience establishing clear data flows and maintaining data integrity across platforms

3. Management, Operations & Decision-Making

• Excellent management skills leading diverse, high-performing teams
• Demonstrated ability to mentor creative teams and manage competing deadlines
• Strong project management skills across multiple campaigns
• Strong analytical and decision-making abilities
• Ability to collaborate effectively across remote and in-person teams

4. Equity, Inclusion & Movement Alignment

• Experience developing digital programs for historically excluded audiences
• Application of language justice, disability justice, and accessibility principles
• Commitment to organizing communities with barriers to tech access
• Commitment to diversity, equity, and inclusion in digital work and team management
• Commitment to the organization’s mission and values
• Bonus: Spanish language skills
• Experience in coalition spaces